If you haven’t heard, Ford is driven to stop utilizing the Active Park Assist feature, which gives cars the ability to parallel park their own cars. The reason why? It’s just too expensive to teach an old dog new tricks. In this case, Ford Motor Company would be saving about $2 billion by ridding themselves of the variety of associated operations. Plus, the Active Park Assist feature has been readily available for more than a decade. So it’s not really breaking news. Yet, Ford COO Kumar Galhotra has mentioned to analysts before, on a very important conference call, how the company’s connected vehicle data would detail how little people are using it.
Surely, the choice to stop the feature has overall been centered around cutting costs. Additionally, Galhotra would say how the move could save Ford around $60 for every vehicle and even guarantee around $10 million per year.
Furthermore, the bigger figure turns out to be around $2 billion. It’s in that quantity that the company looks to save money by getting rid of certain features like the automated self-parking feature, as well as various other costs for tasks like freight, manufacturing and even material convoy. Getting rid of this technology will allow automakers like Ford to be less dependent on semiconductor chips, in which case, so much equipment has been removed of or even put on hiatus because of, throughout the semiconductor shortage, with examples like Active Park Assist.
The feature has previously been offered through a range of models all from the Escape Compact SUV to the electric Mustang Mach-E to the full-size F-150 pickup. The Active Park Assist hadn’t been as popular, so it’s almost a wonder if people using it would have reduced parallel parking features that any Ford model could be bought. There’s so many open spaces for street parking.
Hopefully, someday, there will be an instance that Ford will be able to afford these settings.